BRITT DE HEER​
Tribute campaign
Real Stories Are Worn, Not Told captures the spirit of Don Ed Hardy. His art was never meant to sit still. It was meant to live. On skin, in style, on the streets. His symbols and stories are raw, personal, and rebellious. They show who you are without you having to say a word.
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This campaign celebrates that attitude. Tattoo symbolism that speaks, and stories that don’t fade. From posters in the city to social media, from stickers to what you wear on your own skin. This is how real stories keep moving. Not as fashion, but as a mark. Not told, but worn.
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The goal of this campaign is to make the Y2K Revivalist feel what Don Ed Hardy the man, and Ed Hardy the brand, truly stand for. Not just nostalgia, but a revival of raw expression, personal stories, and attitude. When people see themselves reflected in a story, something bigger happens: a sense of togetherness. From audience to community.
